Social business was born in marketing. The ability to listen, monitor and act on changing market sentiment is a powerful way for companies to better align with their current and future customers.  Social is touching every corner of organizations as profoundly as it has changed how we conduct much of our personal lives.  But there [...]

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Esther Howland, the woman who produced the first commercial American valentines in the 1840s, sold a then mind-boggling $5,000 in cards during her first year of business. The valentine industry in the United States has been booming ever since. Today, over 1 billion valentine cards are sent in this country each year -- second in [...]

FROG'S FABIO SERGIO ADMITS THAT THERE'S NO REAL FORMULA FOR INNOVATION. BUT THERE ARE COMMON THREADS.
Steve Jobs’s prominence in the collective imagination of what a truly innovative business leader should think, say, and do has only strengthened exponentially after his death. As it often happens in the case of similarly influential, seminal figures, the hard [...]

But it’s not your fault. The human brain isn’t very good at not eating as much food as possible. So when companies give you so much food, you’re going to gorge yourself. Time for some lessons in proper portions.
People are greedy little animals. With thousands of years of evolutionary memory of times of near-starvation, our [...]

This blog is written by a member of our expert blogging community and expresses that expert's views alone.

Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these [...]

Mark Murphy is the author Hiring for Attitude, as well as the bestsellersHundred Percenters and HARD Goals. The founder and CEO ofLeadership IQ, a top-rated provider of cutting-edge research and leadership training, Mark has personally provided guidance to more than 100,000 leaders from virtually every industry and half the Fortune 500. His public leadership seminars, custom corporate training [...]

A pickle-flavored lip balm promotion is so spot-on that the end buyer adds the product to its line.
In a world of one-off product campaigns and here-today-gone-tomorrow promotions, it’s a nice surprise when a product promotion becomes a regular order on which you can rely.
Last summer, Van Holten’s, a Waterloo, Wisconsin-based pickle manufacturer whose pickles in [...]

Research suggests the future success of viral videos can be deduced using an algorithm.
An Australian researcher has posited a theory that suggests the success or failure of viral web videos can be determined by an algorithm that has roots in Darwin’s theory of evolution, i.e., survival of the fittest.
The algorithm is designed specifically for commercially [...]

“Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP

Challenge: How to leverage promotional products to help employees feel at home quickly during a time of transition while also introducing new eco-sensitive policies.
With more than 900 lawyers [...]