A pickle-flavored lip balm promotion is so spot-on that the end buyer adds the product to its line.
In a world of one-off product campaigns and here-today-gone-tomorrow promotions, it’s a nice surprise when a product promotion becomes a regular order on which you can rely.
Last summer, Van Holten’s, a Waterloo, Wisconsin-based pickle manufacturer whose pickles in [...]

Research suggests the future success of viral videos can be deduced using an algorithm.
An Australian researcher has posited a theory that suggests the success or failure of viral web videos can be determined by an algorithm that has roots in Darwin’s theory of evolution, i.e., survival of the fittest.
The algorithm is designed specifically for commercially [...]

“Welcome Kit” of Promotional Products Helps Smooth Employee Transition During Office Move and Promotes New Eco-friendly Campaign for Prominent Law Firm, Akin Gump Strauss Hauer & Feld LLP

Challenge: How to leverage promotional products to help employees feel at home quickly during a time of transition while also introducing new eco-sensitive policies.
With more than 900 lawyers [...]

Flavored mints in reusable private label tins garner brand awareness for top bridal gown source.
Challenge: Finding an Easy-to-Carry, Useful and Unique Promotional Product with Long Staying Power to Promote Brand Awareness to the Trade
Brand awareness (noun). A desirable condition 1) in which a target audience is readily cognizant of your firm’s promoted products and services [...]

Could your management team be creating unnecessary employee issues that are leading to:

Low employee engagement
Low employee morale
Poor productivity
Poor customer service
The need for voluminous policy and procedure manuals to ensure that the manager follows the rules, and
High turnover

While not so comfortable to ask, and even more challenging to be accountable for, here are seven key questions [...]

Personality conflicts are the most commonly reported problems in the workplace. Too often these conflicts go unresolved because people concentrate on the personalities rather than focusing on the issues. When they escalate they create a TOXIC work environment. In any relationship, both people influence the other's behavior. In personality conflicts both parties bear some responsibility [...]

Each week I travel the country speaking to groups of leaders at meeting and conferences. No matter where I go I’m asked the same question time and again by leaders ranging from frontline managers to CEOs , “How can I motivate my employees?” I’ve heard this question repeated thousands of times. However, what the person [...]

With the new year finally here, you want to make sure you stay on top of the trends but still get the quality and service you deserve. Read on for the biggest trends in the Apparel Industry today and find out how we can help.

Your Need: You want a retail look.
Our Solution: API now offers Under Armour [...]

There’s an old joke about small-business owners having to do everything in the company—right down to being the cook and bottle washer. The fact is, it’s true. And ironically, like the cobbler’s barefoot children, you spend all your time crafting winning promotions for clients while your company’s promotional plans languish on the sidelines. With the [...]

May this year bring you all your dreams come true, happiness, and prosperity!