From all of us here at API.

Esther Howland, the woman who produced the first commercial American valentines in the 1840s, sold a then mind-boggling $5,000 in cards during her first year of business. The valentine industry in the United States has been booming ever since. Today, over 1 billion valentine cards are sent in this country each year -- second in [...]

A New Year.  New possibilities.  New commitments.  New resolutions.  Celebrations and customs may vary around the world, but in most places, New Year’s Eve is one of the biggest party days of the year.  For many, simply spending the night with close friends and family is the best way to celebrate.  While it’s certainly a [...]

Odds are, most of your New Year's resolutions will probably fail. Sad, but true.

On January 1, you'll promise to keep your desk clean for the rest of the year. But by the end of the week, you won't be able to find your cell phone, which happens to be under some e-mails you printed out [...]

Christmas is a great period mostly because of the revelry, the feasts, good company and best of all the time off from work. There are many things that most people will know about Christmas; these are the more conventional Christmas associations including Santa, the Nativity story, the star of Bethlehem et al. However, there are [...]

Going to the company office holiday party this year? You can take advantage of the office party to have some fun and advance your career or misbehave and cripple your career. Here are some basic rules to survive and thrive at any company-sponsored party.

Do remember that although office parties are intended as social events to reward employees and raise morale, they remain strictly [...]

We like to do our best to keep our clients informed so here is our office holiday schedule:
Office to close at 4PM on Tuesday December 20th
Office closed on Monday December 26th
Office closed on Monday January 2nd

t's easy to create a beautiful party that accommodates various religious or cultural traditions, or a celebration that simply emphasizes the season—and includes everyone effortlessly.
Here are some helpful pointers:
Keep it simple:--Sondra Thiederman, a workplace diversity consultant and author of Making Diversity Work, counsels that trying to accommodate everyone's desires can actually end up causing hurt feelings.
"The [...]

Six creative ways to make your chocolate promotions even sweeter

Looking to hype a client's new product in a fresh, attention-grabbing way? Have a bunch of holiday promotions coming up and are a little stuck on ideas? What about an incentive program that needs just the right twist to make it stick? If you're looking for [...]

Hard work is its own reward, as the old proverb goes, but when the hard work of companies and employees delivers success and longevity, a little incentive for them can mean more rewards down the line for their clients.
Studies by the Incentive Federation and the Forum for People Performance Management have consistently shown that employee [...]